Earning from your website’s content is actually easier now because of the software, platforms and tools that you can use for free or for a low price. However, your income from your website’s content can still be boosted through alternative forms of marketing. Promoting your content on social media sites, other people’s websites and through advertisements quickly increases the number of page views of your content. But the use of content marketing strategies and specifically considering content that is produced for print and printed by a top class printing company, it will help you maximise your income. Below is the list of the top content marketing tips that can best help improve your on-line success.
1. Content is not just about on line, it includes off line as well
Many producers of content forget that we live in a world that is not 100% dominated by online. Producing the right mix of content, including printed material in your marketing plans, is essential. If you have a great range of products, presenting the right message in a high quality printed catalogue or brochure, can increase your conversions, ratify your brand message and add to your bottom line (which not least of all is what marketing is all about)
2. Include images in your content and share it on Twitter and Facebook.
Reading a long text can be quite tiring for some readers. That is why it is recommended to put images throughout your content so that the readers will be engaged to read more. Images are also effective in attracting the readers’ attention so try to use catchy images as much as possible. The next thing that you need to do is to share your images on Twitter and Facebook. You need to tweet about your new content and include an image that will quickly attract the readers to read your post immediately. According to the studies made by Buffer, there will be a 150% increase in the number of retweets and shares that your post can make which will lead to more page views and a corresponding increase in your income.
3. Share your content more than once.
Sharing your blog posts more than once in your social media networks will surely increase the popularity of your post. The traffic your website is receiving will significantly increase and your post will reach a lot of people in different time zones. Your social media accounts will also get new followers and likers if your post will be shared for a couple of times. After all, posting more than once is free and will do no harm to you so might as well use it to get the maximum benefit you can get.
4. Create new themes for your content based on your readers’ preferences.
Posting and sharing blog posts that are quite similar with each other can do harm to your website’s popularity. Readers don’t want to read something that they already know. Avoid creating content that are very similar to each other. Look for other topics that can be connected to your main interest. You need to give content that will be new to the eyes of your readers. Through the use of your social media accounts, you can ask your readers and followers for comments and suggestions so that you will have a grasp of what they want to read. By doing this, you will be able to satisfy your present readers and get the attention of many other readers in the future.
Indeed, you need to exert a lot of time and effort for you to be successful in content marketing. Knowing your main interest will help you create the best content that you can. Moreover, being able to get your readers’ attention is something that you must work on. In order to be a successful content marketer, you can try to use the top content marketing tips that are stated above.